Smarter Branding Without Breaking the Bank by Brenda Bence

Reader: Brenda Bence

Short Review: Speaking to “solo-preneurs” and SMEs (small and medium sized enterprises), this book gives clear direction on how to market and brand your company for no-cost or low-cost.

The Freelancer’s Survival Guide by Kristine Kathryn Rusch

Reader: Julie Eickhoff

Short Review: The ultimate guide to anyone considering going into a freelance business or already working as a freelancer. Filled with useful examples, good advice as well as commiseration.

Master the Brand Called YOU by Brenda Bence

Reader: Brenda Bence

Short Review: Master the Brand Called You; The proven leadership branding system to help you earn more, do more, and be more at work is a step by step look at how to use proven marketing techniques to further your own business persona and career. A clear, understandable method to reflect on how you can improve your skills and project your most needed qualities at work.

Would YOU Want to Work for YOU? by Brenda Bence

Reader: Brenda Bence

Short Review: Would YOU Want to Work for YOU? How to build an executive leadership brand that inspires loyalty and drives employee performance is an audiobook that is short in length but big in information. Bence covers 15 behaviour sets to better lead others. You’ll want more than one listen and a notepad to jot notes and diagrams.